making it happen
If you'd like to see my writing style, the Quips & Clips page has lots of examples. Here, I'll walk through a few more comprehensive projects I've led, for some insight on how I think and work.
In 2019, as Senior Editorial Copywriter, I co-led the launch of Anthropologie's online magazine-style content, Anthropologie Stories, envisioned to replace a dated and less dynamic blog.
Collection Naming for Roopa Pemmaraju
As a freelancer in 2020–21, I provided content direction for this small, sustainable fashion business, including concept and naming support for three seasonal collections: Desert Rose (SS21), Annabel (FW21), and Suncatcher (SS22).
IGNITE! Event Series
As a freelancer for Anthropologie, I led copy and messaging for a series of online events in partnership with IGNITE, a nonprofit that supports young women as they run for office and encourages civic participation from all.
Haverford Magazine Special Issue
In 2017, as a freelancer, I served as managing editor for a full-length issue of Haverford Magazine celebrating the results of Lives That Speak, a $250M+ fundraising campaign.
Bridal Show Book
As part of the David's Bridal copy team, I led one of our comprehensive print pieces each season. The Bridal Show Book is part magazine, part catalog, distributed to brides-to-be at conventions that David's attends.